Anti-Spam Policy

MyLeadDawg has a no tolerance spam policy. Your account will be immediately terminated if you send spam. Spam is defined as unsolicited mass email to persons with whom you do not have a business relationship or have not requested (opted-in to) your mailing.

For Email Recipients, ISPs, and Blacklist Admins

MyLeadDawg has a no tolerance spam policy. User accounts will be terminated if they send unsolicited email messages. Please report any suspected abuse to abuse@myleaddawg.com. ISPs and Blacklists administrators may contact us at relations@myleaddawg.com. Please forward the complete email in question, including headers. You may also call (502) 417-9981 to report abuse. If applicable, please also unsubscribe from the newsletter using the link at the bottom of the email if you no longer wish to receive emails from the sender. We will take the appropriate action against the sender of the email in question.

ISP and Blacklist Admin Relations

Broadwick has built relationships with many of the leading ISPs and blacklist administrators. These relationships usually involve the sharing of information regarding policies, practices and issues. If you are an ISP, mail administrator or blacklist owner and would like to get in touch with us, please email relations@myleaddawg.com.

For MyLeadDawg Users

All users of our MyLeadDawg software must agree to only sending permission-based email newsletters as part of agreeing to the End User License Agreement (EULA) upon signup. This means that all recipients sent to must have opted-in to receive communications from the sending organization.

An opt-in can occur either via a sign-up form on a web site, at a point-of-sale sign-up form, or on a physical sign-up sheet. Any opt-in form should include a clear description of what will be sent and how often it will be sent. Users may also send business communications to persons they have done business with in the past, as long as it has not been longer than twelve months since the last communication and the recipient has not previously requested to unsubscribe. Purchased lists may not be used within the MyLeadDawg system, regardless of the source or permission status.

As a user of MyLeadDawg, you may not:

You may:

Policy Enforcement

MyLeadDawg has a no tolerance spam policy. The strict measures we take to enforce our policy include, but are not limited to:

Procedure for Handling Complaints

We have a no tolerance spam policy. Your account will be immediately terminated if you send spam. Spam is defined as unsolicited mass email to persons with whom you do not have a business relationship or have not requested (opted-in to) your mailing. MyLeadDawg is intended for businesses and organizations who have an established list of permission-based opt-in email addresses. We provide our product only to those who follow our strict anti-spam policy. Using the system to send out emails to addresses obtained in any way other than a subscriber opting-in to your list may incur a $100 (US) charge per substantiated incident (i.e. per email) in accordance with state and federal regulations.

To determine whether you have sent spam we will:

Procedure for Handling False Positive Complaints

We realize that it is possible for those who have subscribed to your mailings to have forgotten that they have subscribed. For this reason, we keep the IP address and date of subscription for all new subscribers. If we receive a complaint from a subscriber for which we have a record of their subscription, and the email sent to them contained the content they subscribed to, then we will notify the subscriber of the date and from which computer they subscribed from and provide a link for that subscriber to unsubscribe from your list.

Upon this type of complaint, we will notify you of the complaint, explain the action taken, and review your web site and may suggest changes to the notifications or descriptions you provide when subscribers sign up for your lists.

In the case that a subscriber who makes a complaint did not sign up through your site (i.e. was imported into the system) no IP record or date of subscription will be available. In this case, we will investigate the situation, look at the email in questions, and if it is determined that you may be sending emails to a source that has not subscribed we will immediately disable the sending function on your account and we will immediately contact you by email and/or phone. As soon as we hear from you and are able to verify that the subscriber was indeed an opt-in subscriber, we will remove the sending-block.

Transfer of Subscribers

Please note that a subscriber subscribing to one of your lists does NOT give you permission to transfer them to other lists or send them content, even if it is through the same list, that differs from the content subscribed to.

For more information visit The Coalition Against Unsolicited Email or contact MyLeadDawg Customer Support (support@myleaddawg.com).

What is spam?

Spam is unsolicited email also known as junk mail or UCE (Unsolicited Commercial Email.) If you send any email in bulk (to more than a handful of recipients) to recipients who have not requested to receive it, it will be considered spam, regardless of the contents of the email. By sending email to only to those who have requested to receive it, you are following accepted permission-based email guidelines.

Why do we have to fight spam?

First, no one likes to receive unsolicited email. It is a burden on mail servers and an annoyance to all who receive it. Further, if we allowed a client to send unsolicited email through our mail servers or did not strictly enforce our Anti-Spam policy, our IP address and domain would be added to blacklists. Many Internet Service Providers (ISPs) and email filter services subscribe to these blacklists. If one of our servers were to be added to a blacklist, all email coming through that server to subscribers whose ISP or mail filer subscribes to that blacklist will not be received. This is for all of our clients, not just the one who sent the original email that was reported. Once on blacklists, it is very difficult and often impossible to get off. As such, we must enforce this policy very strictly.

Is there a law restricting spam?

Yes, there are numerous laws restricting spam, including the United States' CAN-SPAM Act, the Austrialian Spam Act of 2003, and other laws that may apply to your country, province, or state. For more information, please visit Spam Laws.

How does MyLeadDawg protect users from sending spam?

MyLeadDawg is a permission-based email-marketing tool that follows the strictest permission-based philosophies:

What tests can I apply to ensure I'm not sending spam?

  1. Are you importing a purchased list of ANY kind?
  2. Are you sending to non-specific addresses such as: sales@domain.com, business@domain.com, webmaster@domain.com, info@domain.com, or other general addresses.
  3. Do you have any abuse@, postmaster@, or hostmaster@ domains on your list?
  4. Are you sending to distribution lists or mailing lists which send indirectly to a variety of email addresses?
  5. Are you mailing to anyone who has not explicitly agreed to join your mailing list?
  6. Does your email's subject line contain false or misleading information?

If you have answered yes to any of the above questions you may be labeled as a spammer.